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2017 Best Executive LinkedIn Profile Trends
It’s important to note the LinkedIn Profile and Usage trends for 2016 are still relevant. It’s still important to make your profile app-friendly, capitalize on the multimedia features, start publishing on LinkedIn’s Pulse and make your profile resume-like with personality.
You can also maximize the returns from your LinkedIn efforts. Given all of that, here are the eight Executive LinkedIn Profile Trends we’re seeing for 2017:
1. Tie in Achievements to Demonstrate Your Skills: While you should use all 50 of your allowable skills, make sure you have achievements outlined for at least the top 10 you’ve selected in the content of your profile, in your summary or employment sections. Don’t just say you have the skill. Demonstrate you have it, too.
2. Make Your LinkedIn Profile Dynamic: Most people think once LinkedIn Profile content is written, it’s static. Most think it’s the resume that you change and customize. I suggest changing your tagline or first summary sentence more than occasionally to test keywords and reactions to your profile. Plus, if appropriate for you, the change to your profile can be announced to your network, if you enable that setting and your job search is not confidential.
3. Mind the Character Count in Your LinkedIn Summary: Pay attention to the first 170 characters and the first 363 characters in your LinkedIn Profile Summary. The first 363 characters are shown on your desktop profile. The profile has to be opened entirely to read the rest of the summary, making the first 170 characters (on mobile) or the first 363 characters (on desktop) the most important part of your LinkedIn Summary.
4. Market Your Company on Your LinkedIn Profile: When you are working, use your profile to market your company to the outside world. First, this will squelch any thoughts that you’re looking for a job, if after all, you’re marketing your organization. Second, competitors will see this as a savvy use of one’s LinkedIn Profile and be interested in acquiring this type of thinking for their executive team. Third, your employees, vendors and clients learn more about you and will be impressed by the care you take with your brand, assuming you have the talent and expertise to back it up.
5. Reorder Your LinkedIn Profile Sections: If you want to showcase one aspect of your background and downplay another part of your history, then you can take advantage of reordering your profile sections to accomplish this. It’s more common to bring what you want seen first to the eye of the reader.
6. Optimize LinkedIn Group Reach: You can now join up to 100 LinkedIn Groups, which maximizes your three-degree reach even farther by including all of the group members of these 100 groups in search results. Be strategic about how this feature is used to get the most out of generating job search leads.
7. Expand Your Search Capacity Naturally: Once you join the most relevant groups for your goals, you can perform searches more readily now in each group using the search function in the new LinkedIn Groups layout. These searches aren’t included in the search limits for advanced searches one can do with their LinkedIn membership. This is one way to naturally get around the search limit: search in groups!
8. Make Your Name More Useful: Make your name more powerful by putting what you do or your title at the end of your last name in your last name field. Check your LinkedIn terms and conditions before doing this to see if it’s in alignment with the most current version. Putting your function/title in your last name field after your last name helps with your profile’s keyword optimization and punctuates for users what you do at a glance.
Let 2017 be the year you use LinkedIn to its fullest. And use these trends to help you maximize your LinkedIn reach. Look to the expertise of those who currently do it, as well as to learn even more.
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