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BGC, Colgate Inspire African-American Girls during Black History Month
To honor Black History Month, Colgate-Palmolive is partnering with Black Girls CODE (BGC), blackgirlscode.com/colgate, on a campaign focused on helping more young girls of color learn computer programming. This initiative includes an online campaign encouraging consumers to share stories, with the goal of inspiring the newest generation of young women interested in tech.
It aligns with BGC’s mission is to educate girls of color, ages 7 to 17, in digital media and computer programming skills, as well as building lifelong proficiency in problem-solving and abstract thinking.
“We’re so pleased to partner with Colgate during Black History Month,” says Kimberly Bryant, BGC founder. “Our mission is to create a movement that changes the game for young girls. We want to create a community of girls who will be empowered and to become catalysts for transformation in their communities.”
Additionally, Colgate and Black Girls CODE are hosting a series of hackathons for girls, ages 12 to 17, in New York, NY and the San Francisco, CA Bay Area.
Colgate’s #CodeAFuture campaign will encourage consumers to share an inspiring video via social media using the hashtag, #CodeAFuture. And through February 28 this year, Colgate-Palmolive will also donate $1.00 (USD) to BGC for every share or like of inspiring videos featuring BGC participants across social platforms, including Facebook, Twitter and Instagram, with #CodeAFuture.
“This partnership with Black Girls CODE helps us to provide healthier and brighter futures for young girls as they gain access to the technology, ultimately transforming their lives and their communities,” notes Carla Kelly, general manager, U.S. multicultural marketing, Colgate-Palmolive.
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